https://www.paula-white.com/home daily 1.0 2020-10-15 https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600862019772-SJWD3ZD2I7PP3WEGY43Y/ReAgency_OptusBrandShoot_RGB_MidRes_0020.jpg Home https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1602724941031-GJ4U58R8OEHJPH7SB0Y2/next-academy-JyJwO0K5fWM-unsplash.jpg Home https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600856481696-2PJS2XM1WKYQMHWHFY92/BATYR.png Home https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600856139988-FC2PY41TPQ99MO412L7J/OPTUS.png Home https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600856442976-9TLQ0R1NMPC9V8UL6PVG/HSBC.png Home https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600856255074-6JZYS6HLOLM913JJQNXW/DJ.png Home https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600856515836-2VLHS0CNOH1TJGJVDDM5/GROVE.png Home https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600856418803-CII1RDPLE6XMYIA2RUIQ/KIWIBANK.png Home https://www.paula-white.com/about daily 0.75 2023-07-26 https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600854834141-RXL3QGDSHM640U6FRWPE/IMG_20180505_155143.jpg About From ideation and strategic positioning to design and delivery. My previous experience has allowed me to create a body of work that demonstrates clear strategic thinking and innovative problem solving. In addition to strong core design skills and a deep understanding of brand architecture, I am able to express my ideas through strong sketching, conceptual storytelling and visualisation skills. As a service designer I am able to focus on the problem from a macro view, see the solution needed and then drill down to each individual puzzle piece itself. I am human-centred in my approach to iterative problem-solving, empathetic and collaborative when it comes to ideation and experimentation, all of which drive innovative solutions that people will love. https://www.paula-white.com/contact daily 0.75 2020-09-23 https://www.paula-white.com/service-design daily 0.75 2020-09-23 https://www.paula-white.com/service-design/service-design-to-encourage-customer-engagement-with-optus monthly 0.5 2020-10-15 https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600764127397-OQ878ZZ5EBKMC1LYAVVT/image-asset.jpg Service Design - Service design to encourage customer engagement with Optus https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600838494544-L34VHUZ3Y149KXFN4RZ7/zoom.jpg Service Design - Service design to encourage customer engagement with Optus https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600835548883-3OP2M3R60UU2CLL3I75V/Future+state.jpg Service Design - Service design to encourage customer engagement with Optus https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600835504013-L5A800ER5AKBFYH9D4A6/Competitor+landscape.jpg Service Design - Service design to encourage customer engagement with Optus https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600835595704-WMM8OR3IR8VZFPJWG2TB/Social+media.jpg Service Design - Service design to encourage customer engagement with Optus https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600835641300-008IBADZOVJTLHBFJERK/Trends+drivers.jpg Service Design - Service design to encourage customer engagement with Optus Customer Drivers https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600835682145-NGPZXVVX984JAFA4Z0N4/Loyalty.jpg Service Design - Service design to encourage customer engagement with Optus Three key pillars to drive loyalty https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600837256000-KKSST0OVI3QFT6QK0BZ6/Crazy+8s2+copy.jpg Service Design - Service design to encourage customer engagement with Optus Crazy 8’s https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600836672526-7KTQWJ92NI2IARHB4LZV/Ideation+synthing.jpg Service Design - Service design to encourage customer engagement with Optus Ideation Synthing https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600835720804-UXHB1HLM8N69KKDB47Y4/Concept1.jpg Service Design - Service design to encourage customer engagement with Optus https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600835773912-MD5H5EHR1YQ97VPMZNSN/Concept+2.jpg Service Design - Service design to encourage customer engagement with Optus https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600835829447-W2NLXSPLEODLAVJ9RL5F/Concept+3.jpg Service Design - Service design to encourage customer engagement with Optus https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600830703386-YRQIU9N3IKWXHJWN7O5B/Launch.png Service Design - Service design to encourage customer engagement with Optus Activities to Launch https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600836422473-891VQYXUL8LFVA0R72VB/MVP.jpg Service Design - Service design to encourage customer engagement with Optus MVP Prioritisation Matrix https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600836163690-M8JA0JS86WXCT04KIGPA/Business_Model_Canvas.jpg Service Design - Service design to encourage customer engagement with Optus Business Model Canvas https://www.paula-white.com/service-design/digital-experience-design-to-help-teachers-deliver-leadership-programs-with-yellow-arrow monthly 0.5 2020-10-15 https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600842603224-KB19X6Q3QX4OK8IOOR4N/photo.png Service Design - Digital experience design to help teachers deliver leadership programs with Yellow Arrow https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600839077902-HL1MZDHOR1TD27XVL8X0/interview+synthesising.jpg Service Design - Digital experience design to help teachers deliver leadership programs with Yellow Arrow https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1600840495065-7R5JMT9P2VDB8VAR6V5S/Persona.jpg Service Design - 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Digital experience design to help teachers deliver leadership programs with Yellow Arrow MVP Feature prioritisation https://www.paula-white.com/service-design/integrated-service-and-digital-design-to-build-resilience-in-rural-communities-with-batyr monthly 0.5 2020-11-24 https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1603431707630-TRVZET7BEY6KNXRCUIA8/ML028_batyr_400x400px.jpg Service Design - Integrated service and digital design to build resilience in rural communities with Batyr https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1603431728111-9AFGF0R3QHXDGLSI4AUT/1.+Client+meeting.jpg Service Design - Integrated service and digital design to build resilience in rural communities with Batyr https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1603432068406-4SZFPYODYQFDI1WI1YQP/2.+Quote.png Service Design - Integrated service and digital design to build resilience in rural communities with Batyr https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1603432173175-1QOQWU3N3A40WAMH4HGC/3.+Sythesis.jpg Service Design - Integrated service and digital design to build resilience in rural communities with Batyr Initial themes synthesis https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1603432392344-N5YMYX9JS3J9GA94SMYU/Customer+persona Service Design - Integrated service and digital design to build resilience in rural communities with Batyr https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1603432617205-TV4CZHDL9BBD821N857T/Crazy+8s Service Design - Integrated service and digital design to build resilience in rural communities with Batyr Crazy 8s https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1603432647444-9MAR7077XORV3I7XG90T/Digital+themes Service Design - Integrated service and digital design to build resilience in rural communities with Batyr Digital themes https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1603432865978-492IY08HH6CU1LFA342N/8.+Concept+Poster%3B+Ambassador+Program.jpg Service Design - Integrated service and digital design to build resilience in rural communities with Batyr Concept Poster: Ambassador Program https://images.squarespace-cdn.com/content/v1/5f68636b78917549d34d97ff/1603433476411-S2RLHT7PKIQBVKOI5G5I/Value+Proposition+Canvas.jpg Service Design - 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